V&A organizes first major exhibition of Korean culture in UK | Victoria and Albert

An immersive reinvention of the Oscar-winning Parasite lavatory set, plus costumes and props from the favored Netflix collection. squid sport It will likely be proven as a part of the UK’s first main exhibition on Korean tradition.

Hallyu! The Korean Wave will open at V&A in London in September to rejoice colourful and vibrant popular culture South KoreaFrom its beginnings to its place on the world stage right now.

The phenomenon often known as Hallyu – the Korean Wave – rose to prominence within the late Nineteen Nineties and has continued by way of cinema, drama, music, and mass arts. At present, Korea has turn into a “main cultural power,” stated Rosalie Kim, curator of the brand new exhibition.

Different gadgets to be displayed embrace garments worn by totally different generations of Okay-pop Idols, from Psy to aespa and ATEEZ. There will even be big artworks, together with by Nam Joon Paik, Ham Kyungah and John Osang; About 20 newest style seems by Chae Kim, Miss Sui and Minju Kim and others

Early examples of promoting and branding will even be on show, together with an unique poster from the Seoul Olympics and the primary branded Korean cosmetics from the 2000s.

Peony dress by Miss Sohee, Graduation Collection 2020: The Girl in Full Bloom.
Peony costume by Miss Sohee, Commencement Assortment 2020: The Woman in Full Bloom. Pictures: Daniel Satchon

“South Korea has captivated the world with Hallyu, its vibrant and imaginative people tradition, which has reworked the nation’s picture from one devastated by the Korean Warfare to one among a number one cultural power in right now’s age of social media and digital tradition,” Kim stated.

“This phenomenon has been amplified by international tech-conscious and socially aware fan bases, elevating Hallyu’s standing and relevance around the globe, and we’re thrilled to deliver her vitality and vitality to V&A this fall on the first present of its form.”

The exhibition will function round 200 items in 4 thematic sections, together with some loans by no means seen within the UK earlier than. It opens with PSY’s 2012 single, Gangham Type, with the singer’s signature pink go well with jacket. The tune and its dance strikes turned an in a single day sensation when it was launched in 2012, and have become the primary music video to succeed in 1 billion views on YouTube.

The primary part, “From the Rubble to the Smartphones,” highlights how South Korea developed from a war-torn nation within the late Fifties to at least one with monumental cultural affect. The 1988 Seoul Summer season Olympics is credited with altering the nation’s picture overseas for the primary time.

The second part, “Setting the Scene,” highlights the success of the Korean drama and movie, and contains the long-lasting Pink Guard uniforms and inexperienced sportswear from Squid Recreation, which reached #1 on Netflix in 94 areas and have become the most-watched worldwide collection in streaming system historical past. In 28 days of its debut, the present has racked up 1.65 billion hours of viewership.

A scene from the Squid Game that reached #1 on Netflix in 94 regions.
A scene from the Squid Recreation that reached #1 on Netflix in 94 areas. Pictures: Noah Johan | Netflix

In the meantime, Bong Joon-ho’s Parasite lavatory set, which received 4 Oscars in 2019 for Greatest Image, Greatest Director, Greatest Authentic Screenplay and Greatest Worldwide Function Movie, can be recreated underneath the path of movie manufacturing designer Lee Ha-jun. . This would be the first time the lavatory has been recreated in her bungalow – or semi-basement condo – for the Kim household.

There will even be hats within the Zombie Kingdom collection and Handmaiden’s magnificence package. The International Groove part delves into the unfold of Okay-pop music around the globe and the position social media and fandom play in its progress, and Inside Out focuses on Korean magnificence and style.