CBS launches ‘Now’ news bulletins on its owned stations on July 18

First within the information CBS Tv Stations is getting ready to launch a sequence of latest newscasts for non-CBS-owned stations beginning the week of July 18, 2022.

The newscasts will seem below the favored model title “Now” and can share manufacturing between stations within the group, turning into the newest merchandise based mostly on the hub mannequin.

In New York, the group shall be including “CBS Information New York Now” at 9 p.m. ET on WLNY. WSBK Boston’s MyNetworkTV station is scheduled to launch “CBS Information Boston Now” at 10 p.m. as properly. In Philadelphia, WPSG will launch “CBS Information Philly Now on The CW Philly” at 10 p.m.

in Dallas / ft. Value, Texas, CBS will launch a “Now” newscast at 9 p.m. CT on KTXA, the CW subsidiary that it owns available in the market together with KTVT. It will likely be referred to as “CBS Information DFW Now on TXA21.” In Detroit, WKBD will launch “Detroit Information Now”.

WUPA in Atlanta, which has been broadcasting a ten p.m. native time newscast largely produced from Dallas for a while, will rename the published as “Atlanta Now Information at 10 on Atlanta’s CW” starting July 18. Market.

KBCW San Francisco will add a ten p.m. newscast, referred to as “CBS Bay Space Information Now on KBCW.”

In Tacoma, KSTW will resume information broadcasts for the primary time since 2005 below the title “Seattle Now Information at 10 on CW11,” in keeping with info obtained from program listings and confirmed by CBS.

Others on the set are anticipated to launch subsequent week, together with Miami on WBFS (“CBS Information Miami Now at 9”) and Tampa Bay (“Tampa Bay Now Information at 10 on CW44”) on WTOG.

Basically, the technique seems to be to make use of the “CBS Information (market title)” branding in markets the place the community has not less than the possession of the CBS affiliate. In markets with no or no information operations, you’ll use ‘Information (market title) now’.

Together with the time within the title or not appears to differ by market.

NewscastStudio has obtained clips that look like a set of workout routines and manufacturing exams that use up to date graphics extra consistent with The “disjointed eye” look That CBS has been round since 2020 and Add to rebranded streamer CBS Information Now Streaming Community earlier in 2022.

CBS Information and Stations is at the moment hiring a brand new Group Design Director to guide the design and branding of native stations together with protection of particular occasions. CBS-owned stations are anticipated to roll out a brand new group graphics bundle later this fall that continues the model’s evolution.

It is not instantly clear what traits CBS will sort out the manufacturing, however check clips present expertise in Dallas and New York, often with a selected digital background behind them utilizing solely the “Now” branding with none native references, suggesting the objective is to find a way To make use of content material in a number of markets the place potential.

View the total model on Giphy

The themed clips will seem on newscasts and be shared between broadcasts, akin to “Well being Now”, “Cash Now” and “Hope Now”, mixing with native packages, climate and sports activities segments.

CBS Information DFW presenter Doug Dubard Proven on this clip obtained by NewscastStudio.

Up to now, all of the visuals acquired by NewscastStudio use a three-block brand with every letter from “now” in its field, positioned in TT . requirements The font, has been moved to CBS’ typeface and is anticipated to turn out to be normal on its native stations as properly, changing Gotham and others.

The design shares some similarities with the emblem design that WBZ has used for years.

The launch of the information bulletins “now” would be the first venture of the “innovation lab” CBS TV stations announce earlier in 2022.

On the time, the community referred to the venture as an effort to launch “multi-platform native to nationwide combined newscasts” that it described as “next-generation storytelling,” as he advised Selection in January 2022.

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In truth, the CBS effort is actually simply an method to the acquainted hub idea of newscast manufacturing the place expertise groups, newsrooms, and productions in different markets produce content material for different stations, often their company cousins.

Glamorous newscasts, which may differ within the quantity of manufacturing dealt with by the distant and native station, are usually not distinctive to CBS however have earned a repute as a cost-saving methodology that removes native groups from producing content material and leaves many viewers unaware that the broadcaster seems to be It delivers its “native” information positioned lots of or 1000’s of miles away.

Advocates of the format say that the idea permits stations to supply extra programming choices and that the place the expertise or editorial group is positioned is just not essential to most viewers.

The trademark “Now” was beforehand used on some CBS stations, together with KTVT, because the title for an unique net video replace prior to now.

Different stations use the phrase “Now” of their information model, together with “8 Information Now” at KLAS in Las Vegas and “Information 9 Now” at KWTV in Oklahoma Metropolis.

Additionally it is used prominently in NBC Information’ broadcast efforts, which is named NBC Information Now and consists of the phrase “Now” in lots of its program names. Formally, NBC is making use of the phrase “Now” in an effort to make the title distinctive and branded, much like what it does with “In the present day.”